Recently dropping his debut album, Love Is War, Roc Nation/Jamla signee Reuben Vincent shares the latest visual from the project in “Trickin.”

“I worked on Love Is War for two years. Conceptually, Love Is War is an acknowledgment that as young black men, I feel like we aren’t taught, and given the tools of how to love properly. We don’t know how to love our people, our women, our brothers; and most importantly ourselves,” Reuben says. “My goal is to love myself properly, and that comes with exploration (internally and externally). That is why I titled the album, Love Is War, because it is a constant battle to get to that center in your life.  We all battle ourselves to get to a place where we can both love and be loved.”

Alongside Domani (and a quirky Katt Williams vocal sample), the video can be seen below.

Reuben Vincent Drops “Trickin” Video was last modified: January 30th, 2023 by Meka