How “Hey Ya!” Became André 3000’s Unofficial Swan Song
André 3000’s “Hey Ya!” is the quintessential pop hit. In 2003, its breezy instrumental, energetic performance and catchy hook hit the bloodstream in an instant rush of musical bliss, grabbing your auditory cortex by the neck and squeezing out rivers of dopamine. Born to be a worldwide hit, the DNA of “Hey Ya!” is designed to give every human being something to lock into, whether that’s the song’s danceable beat or more emotional lyrics under the surface. Today, “Hey Ya!” […]
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