Snoop Dogg’s ‘Giving Up Smoke’ Campaign Causes CEO to Resign
Snoop Dogg's 'Giving Up Smoke' marketing campaign for Solo Stove has reportedly failed and caused the company's CEO to resign.Snoop Dogg's "Giving Up Smoke" Campaign Fails to Boost SalesOn Monday (Jan. 15), Solo Brands—the company behind Solo Stove—announced its CEO John Merris will "mutually separate" from the company in the wake of the failed marketing campaign. Vista Outdoor CEO Christopher Metz has since taken over the role of President, Chief Executive Officer and director of the board, as reported by The Daily."While our unique marketing campaigns raised brand […]