The heart-stopping footage showed the man, identified as Sharath Kumar, 23, slipping off the rock at the Arasinagundi waterfalls into the Sowparnika River, according to the Times of India.

His body had not been located, but authorities believe he drowned in the fast-moving, rough current.

The rock where the ill-advised photoshoot took place was not a typical viewing point for tourists, according to the outlet.

It was speculated that Kumar risked posing in the treacherous location to produce a more spectacular clip for social media.. Posted by PSmooth