Lil Baby, arguably, currently is at the top of the South’s rap food chain. So, naturally, some of the spoils that come with it are interesting-yet-very-lucrative endorsement endeavors.

The 4PF musician teamed with both Budweiser and FIFA to craft the song “The World Is Yours To Take.” Sampling the classic song “Everybody Wants to Rule the World” by Tears For Fears, the track served Budweiser’s official anthem of the FIFA World Cup 2022, which ended with a rather exciting final between France and ultimate winner Argentina.

“My track with Budweiser is a special one for me. It’s about the journey we’ve all been on over the last few years and celebrating what’s next,” Baby said. “When I started in music in 2017, I went all in on a dream that brought me to where I am now, and that’s what I want fans to feel when they hear the song. I hope it makes you feel like you’re walking out onto the pitch at the World Cup making moves toward your own dreams, whatever that means to you.”

Baby would also head to Qatar to shoot a matching visual for the song. “I’m excited to make history with Budweiser and close out the 2022 FIFA World Cup with this unforgettable video,” he said. “Working with Director X and the amazing people from around the globe, we’re celebrating what it means to bring the world together and inspire people to chase those dreams.” 

Lil Baby Drops “The World Is Yours To Take” Video was last modified: December 19th, 2022 by Meka