Today (October 20) is the 50th(!) birthday of one Calvin Broadus, better known as Snoop Dogg. To celebrate, Snoop — who was recently named executive creative consultant of Def Jam Recordings — has announced his forthcoming first project for the label: Snoop Dogg Presents THE ALGORITHM.

The project is slated to feature artists from label’s past, present, and future. “There’s so much talent on this record,” said Snoop, “so many styles of music, it breaks the algorithm. Right now, the algorithm is telling us you have to rap this way, you have to sound this way, but they’re not telling you how it’s supposed to feel. My algorithm is going to give you a feeling, not a sound.”

The first release from the forthcoming project is “Big Subwoofer” from Mount Westmore: the collective of Snoop, Ice Cube, E-40, and Too $hort. A video for that track can be seen below.

Snoop Dogg, Ice Cube, E-40, Too $hort Are Mount Westmore, Drop “Big Subwoofer” Single was last modified: October 20th, 2021 by Meka